
Projects: You might have successful projects that should be exposed to your connections to show what your business does and how excellent your team accomplishes it. Recommendations: LinkedIn allows you to request recommendations from your connections, which accentuates your expertise and draws attention to your profile. Videos and presentations: If you already have content like videos on Youtube or slides of a presentation on Slideshare, attach them to your profile to make it more sufficient. It is essential to update useful content which can contain images or relevant links on your page or third-party pages.Īrticles: You can easily publish an article to your profile, which makes you more similar to a thought leader. Status updates: Posting status updates is one of the best ways to create and retain the connection between you and your networks. But now, LinkedIn allows you to enhance your profile by adding more interactive capabilities. Basically, in your profile, you can list your work experiences and education. It is crucial to create a professional profile for your business on LinkedIn. Guide to master B2B marketing on LinkedIn 1. Increase brand awareness with LinkedIn company pages.

Five successful LinkedIn B2B marketing strategies.

Take advantage of LinkedIn community features
